A new NFL marketing campaign aims to help women 'love your team without looking like your on it'
Vogue, step aside. The NFL is going from the gridiron to the runway with fashion advice to help female fans wear their team colors everywhere from tailgates to posh nightclubs.
The league has thousands of new products including jeans with logos on the back pockets, flip-flops and yoga mats for women this year. It is pairing up with shops such as Victoria's Secret and Destination Maternity to sell the new products this fall in 3,000 new stores.
The league launched a $10 million marketing effort on Monday with television commercials and a new website at
www.nfl.com/women.
Welcome
Hello Girls, and welcome to your survival guide to football season! Whether you are going through your first season as a football fan's girl, or are used to the annual Sunday routine.. this blog is filled with tips and tricks to help us get through another season.
The 'offensive' topics this blog will cover include; Understanding the Game, Player Gossip, Lo Cal Game day Snacks, do's and don'ts of Sundays, and MUCH more!
Enjoy -xo
Play Dress Up
ReplyDeleteFootball gives you an opportunity to wear your favorite team logo and dress up for the big event. Surprisingly, this can actually be quite fun, and it will certainly induce feelings of football fever. If you are more likely to want to stick with one team, then check out sports websites for a wide array of team apparel. It is amazing how engaged and connected you will feel once you start wearing team jerseys and buying football merchandise.